Groove Armada have announced the forthcoming release of a new 4-track EP, which is set to feature some "unexpected and quirky collaborators" - but they won't be releasing it by any conventional methods.
It's the latest episode of their ongoing collaboration with Bacardi's B-LIVE initiative, which ha so far encompassed some massive club parties, radio shows, and the nurturing of new talent. Details are scant so far, but they are promising to reveal full details of the EP and its groundbreaking method of distribution at the massive MIDEM conference in Cannes on January 20th.
“The relationship with BACARDI has taken us all over the world and seen us perform in some jaw-dropping locations" says Tom Findlay from Groove Armada. "However, what sets our unique relationship apart is the music we’re producing, so we’re especially excited to be in the final stages of the EP and ready to see the impact a band & brand collaboration will have on both our fans and the music industry”